marketing | 1 min. read

RIMOWA iconic grooves embrace the spirit of the Olympics

RIMOWA campaign for the Paris 2024 Olympics, titled Engineered for Life, showcases the brand's iconic luggage while celebrating the journey of athletes.

Created by Anomaly, the campaign features sleek print and out-of-home advertisements that highlight RIMOWA's commitment to durability and legacy, paralleling the dedication of Olympic competitors. Displayed prominently in Paris, these visuals emphasize that true legacies are built through perseverance and adventure.

Camilla Harrisson, CEO of Anomaly London, noted the campaign's aim to resonate with consumers seeking reliable travel companions for their life journeys.

“Engineered for Life is a testament to RIMOWA’s dedication to providing travellers with a lifetime of exceptional journeys. Through this campaign, RIMOWA speaks to consumers looking for a suitcase that is a reliable companion that can resist the passing of time and makes memories along the way.”

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