LVMH
Project Details
LVMH, a group that owns a diverse portfolio of over 75 luxury brands in the fashion industry, is a founding partner of the Viva Technology: the world's gathering for startups and leaders in innovation. The Dream Garden booth, welcomed the latest innovations from 13 of LVMH Maisons and ecosystem of startups. I collaborated with Loro Piana on the Silhouette Project: an interactive experience that leverages GenAI to create a digital representation of an individual in a signature.
Client
Sector
Category
Year
LVMH
Fashion
Event Marketing
2024
As a marketing strategist I collaborated with the start up We Wear to define the event communiction strategy, which included content creation, social media oosts, advertising and articles.
“This year’s LVMH start ups reflect our strategic approach, placing special emphasis on data and generative AI applications, key priorities for the Group to further heighten the appeal of our products and bring our customers even more unforgettable experiences.“