Marketing | 1 min. read
Community building is the best currency of 2024
REFY Beauty has shifted its marketing strategy to focus on community influencer marketing, empowering customers to become influencers themselves. REFY strategy includes leveraging social media platforms to engage their audience and showcase authentic brand experiences. This approach was exemplified by their branded villa retreat in Mallorca, wihich emphasized connection and community engagement.

Co-founder Jenna Meek plays a key role in mantaining a brand's community-driven approach, as she says:
"REFY has built its reputation as an influencer-led brand, but recently, we've seen a shift: our customers have become the new influencers. From including over 1000 faces in our concealer campaign to hosting many brand experiences and focus groups, we believe that our REFY community is the heart of our brand."